From Titane to Longlegs: How Neon Quietly Took Over Horror

If you asked most people a few years ago who was “winning” indie horror, the answer would've been obvious: A24, of course. But between 2021 and now, something shifted. Not all at once and not always clearly, but deliberately. While A24 horror started to feel scattered, Neon built something more strategic.

What’s interesting is that Neon didn’t start with a clear horror identity at all. It was built over time, and I track that evolution in three distinct pseudo-phases: pre-Titane, post-Titane, and post-Longlegs. Each phase had a different strategy. First it was discovering talent, then experimenting with identity, and finally scaling into something that looks a lot like dominance.